Here are the top five SEO trends that could help you optimize your content strategically: This means you can choose to optimize only for Google searches or for other search engines as well. Nevertheless, the best keyword research tools for SEO also show you keywords that you could rank for on other platforms like Bing, DuckDuckGo, and even YouTube. This is no surprise since Google runs the most search, accounting for 61.7% of total search queries in US desktops as of January 2022 and 93.22% of the mobile search market. Most marketers optimize for Google’s SERP. Nevertheless, you can also use these keywords to build backlinks to your website, like when you publish guest posts on other websites with links that lead readers to your landing pages. Pay attention to your on-page elements like metadata, which 33% of polled SEO professionals consider the most important ranking factor over the past year. Once you’ve identified these keywords, you optimize your content so that it appears in the SERP whenever a user types in the keywords you are using. SEO research tools help you find the best keywords to use on your various content types. That’s where SEO keyword research tools come in. You must ensure that they appear on the search engine results page (SERP) for the keywords your target audience is using. Discovering the keywords that your target customers are using on search engine queries is vital to your online visibility. Nevertheless, its key element, and one of the best practices to increase traffic, is keyword research. SEO is a comprehensive marketing strategy that includes on-page and off-page activities.

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